CARD provides therapy in the fields of cognitive therapy, physical therapy, rehabilitation, medicine, and adapted sport. CARD’s therapeutic horseback riding program benefits riders who seek physical or cognitive therapies, who have a variety of disabilities, including Autism, Down Syndrome, cerebral palsy, and multiple sclerosis. The swinging, repetitive motion imparted to the rider through therapeutic horseback riding helps improve balance, coordination, strength and muscle tone, while gently mobilizing the joints. Therapeutic riding also improves sensory processing, focus and concentration, the ability to learn concepts, and communication skills.
The idea for this campaign is to help show how on the backs of horses we can let our minds go anywhere. People with disability often have a more powerful imagination and can see the world indifferent ways that we can only hope to one day be apart of. Well you just see someone on a horse their view from between the horses ears may be a lot different then you’d imagine. Because with that view they can go anywhere their minds eyes will let them.
A social media Campaign that lets us into the imagination of someone with disabilities and allows a little glimpse into someone else's world. As well as lets us know that by letting them build their imagination they can do anything.